Nestlé Commercial First To Make Direct Pitch To Dogs
I'm sure my dogs would agree...not enough squeaky toy noise to make this truly meaningful. :) 
One of the world's largest pet food manufacturers said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.
via PSFK on 9/30/11
One of the world's largest pet food manufacturers said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.